Adriano Freitas
Full-stack designer with 20+ years of experience.
Based in San Diego California, USA
I'm open to work.

My work connects strategic thinking, visual storytelling, and user experience, with a strong focus on engagement, clarity, and measurable outcomes.

20+ years of experience
I’ve worked across corporations, agencies, consultancies, NGOs, and startups, giving me a broad and pragmatic perspective on how design creates impact at scale. Here are some of the brands I’ve partnered with across branding, digital products, storytelling, strategy, and innovation.
More About Me
Selected Works
A curated selection of work shaped by human-centered thinking, strong visual systems, and performance-driven design.
Capabilities
My work involves building human-centered solutions, shaping stories, brands, and systems, designing digital interfaces, improving conversion and usability, inspiring collaboration, simplifying complex messages, and creating processes that help design teams operate with control, quality, agility, and confidence.
[01]
Strategic Thinking
I reframe complex challenges, connect human insight to business viability, and turn ambiguity into clear, actionable paths that drive impact and engagement.
[03]
Visual Design
I craft my visual design with precision and intention to deliver high quality outputs that remain flexible, scalable, and ready to evolve.
[02]
CRO, UX & UI
I design and optimize digital products, combining user research, data driven experimentation, and thoughtful interface design to create intuitive experiences that drive measurable growth and meaningful engagement.
[04]
Storytelling
I turn complex ideas into clear visual narratives for pitches and reports, using hierarchy, composition, and storytelling to guide attention, strengthen messages, and drive decisions.
[05]
Branding
I create clear and distinctive visual identities that strengthen brand perception and bring consistency across multiple touchpoints.
[06]
Creative Content
I translate written content into compelling visual narratives across video and infographics to amplify distribution and engagement.
Testimonials
"Adriano is a thoughtful thinker bringing to projects his communication abilities, strong leadership skills and strategic point of view. His background as a designer has helped us to think out of the box and to be more empathic with the customers. He is also an outstanding team player, has a passion for continuous learning and more importantly, he leverages what he learns to make improvements wherever he goes."
José Mello
Director of Innovation at ITAÚ
"During each of our projects, Adriano took the time to fully understand their scopes and displayed keen attention to detail. Because of this, I have the utmost trust in him, requiring minimal supervision on my end when it comes to executing his job duties. He frequently goes above and beyond in his efforts to ensure consistency and generate content that exceeds, not only my expectations but also those of the client."
Janai Williams
Account Director at PACIFIC
"I've worked with Adriano for 2 and a half years at Itaú. He's one of the most passionate, creative, and self-driven professionals I knew in my career. Adriano has an innate curiosity and a human-centered approach to everything he does. I'm proud I've have kept Adriano as a collaborator in some of my personal projects after we parted ways, and he had a great influence on the professional I am today."
Guilherme Paes
Solutions Engineer at Google
"Adriano's capacity for blending deep strategic thinking with incredible craft design makes him a unicorn in the marketing industry. Whatever you need to define the brand values, understand the consumer's behavior, plan the digital ecosystem, or develop the brand visual guidelines, Adriano is the right choice. Alongside his incredible professional flexibility to solve problems, he is a big heart guy always ready to help."
George Stein
Creative Director at PACIFIC
"Adriano is not only a talented designer but also an outstanding teammate. Working with him has been a genuine pleasure. He’s always open to feedback and creates an environment where everyone feels comfortable sharing ideas. From blog visuals to AI videos, infographics, his work consistently elevates the user experience and adds real strategic value. Adriano’s designs don’t just look good, they help key insights stand out, taking our SEO efforts to the next level."
Ana Perez
Search Manager at PACIFIC
"Adriano had a cross-operating role in various projects where we developed activities related to service design projects, research, diagnosis, prototyping, and implementation of solutions. He made it easy to navigate through different phases of our projects and demonstrated leadership and dedication. He is undoubtedly talented in the field of innovation and service design, demonstrating skills and knowledge to apply excellence in projects of both the private and public sectors."
Germano Guimarães
Founder & CEO at Tellus Group
"Adriano is an exceptional Design Lead and someone I’m grateful to now call a friend. We worked together at PACIFIC, and I was consistently blown away not just by the quality of his work, but by the generosity, clarity, and heart he brings to every project. He elevates the people around him. It’s a pleasure to recommend him."
Bruno Galvani
Senior UI Artist at Epic Games
"I had the opportunity to work closely with Adriano on several projects, and he consistently stood out for his strategic clarity and market insight. The Expedia Travel 2 Run project was particularly impressive. He identified a highly promising market opportunity for Expedia’s travel packages and built a clear strategic direction around it. His ability to connect consumer behavior, trends, and business goals made a real impact and demonstrated his strength in turning insight into growth opportunities."
Rodrigo Costa
SEO Manager at PACIFIC
"Working with Adriano for 14 years has been transformative for our brand. He defined the essence of Markable and guided its evolution at every stage. His strategic vision and refined aesthetic built a strong foundation that positioned us clearly in the franchising segment. More than a designer, Adriano has been a true branding partner, contributing to our positioning and long term growth. Markable’s recognition in the franchising market reflects his dedication and commitment to excellence."
Samara Perez
Founder & CEO at Markable