Problems

PACIFIC had a bold vision to build a proprietary platform capable of eliminating grunt work and uncovering insights competitors could not see. However, the early stages of the platform presented important challenges.

The vision lacked a cohesive and tangible product experience. Complex analyses such as Causal Impact required senior level expertise, significant preparation time, and high operational cost. As features expanded, usability and clarity did not scale at the same pace. Despite strong internal adoption, the platform was not structured for client access, and the overall interface lacked the cohesion necessary for scalability and market positioning.

The challenge was to transform ZISSOU from a powerful internal toolkit into a scalable, intuitive, and market ready product without compromising speed, flexibility, or analytical depth.

Solutions

As part of the core leadership team driving vision, development, and design, I helped establish a Build to Learn approach that simplified feature development and accelerated testing, iteration, and adoption. This mindset allowed ZISSOU to grow rapidly while remaining grounded in real user behavior.

I structured the platform around clear action driven categories such as Create, Analyze, and Manage, improving navigation and strengthening user mental models. I led the design of core modules including SEO Forecasting, Content Brief, Causal Impact, and Scoping and Budgeting, dramatically reducing the time and expertise required to execute complex tasks.

I also led a complete UX and UI overhaul, unifying grids, modules, typography, navigation systems, and visual language into a cohesive experience. This redesign elevated usability, clarified value, and prepared the platform for client facing adoption.

The results were transformative. Causal Impact analysis was reduced from ten hours of senior level work to ten minutes executed by a junior specialist, generating more than three hundred thousand dollars in annual operational savings.

ZISSOU evolved from an internal productivity tool into a strategic differentiator, positioning PACIFIC not only as a service provider but as a technology powered performance partner.