Problems

Home warranties are often misunderstood, especially among younger homeowners and first time buyers. Many confuse them with homeowners insurance or lack clarity on coverage, claims processes, and overall value.

AHS needed to:

• Educate audiences on the differences between home warranties and homeowners insurance
• Clarify what is covered and how the claims process works
• Position the brand as a trusted partner in home ownership
• Drive awareness and interest while supporting lead generation and conversion

The challenge was to make technical and policy driven information engaging, accessible, and easy to understand across multiple digital touchpoints.

Solutions

I developed a cohesive educational content system built around clarity, storytelling, and visual simplicity.

I designed infographics that distilled key concepts into visual frameworks with humor and a relatable approach. These assets supported social and blog content, improved comprehension, and created shareable educational pieces across multiple channels.

Complementing the infos, I also created a video series that translated complex topics such as coverage, claims, maintenance responsibilities, and plan comparisons into concise, engaging narratives tailored for YouTube and social consumption. The tone and pacing were designed to resonate with younger homeowners who expect clarity and transparency.

Every asset was aligned with funnel progression. Awareness content introduced the concept and value of home warranties. Mid funnel content addressed common questions and objections. Conversion oriented messaging encouraged viewers to explore plans, request quotes, or learn more.